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Kotler Business School

Kotler SMART MBA in China

Executive Master in Business Administration for Future Leaders.

REQUEST A BROCHURE
Kotler Business School

Kotler SMART MBA in China

Executive Master in Business Administration for Future Leaders.

REQUEST A BROCHURE

WHY KOTLER SMART MBA?

1

Global Dual Certification

Earn an Executive MBA jointly awarded by Kotler Business School and partner university, combining Western marketing excellence with Asian business expertise.

1

Immersive China

Gain direct exposure to innovation hubs like Shanghai and Hangzhou, visiting giants such as Alibaba, ByteDance, and Geely—a competitive edge no traditional MBA offers.

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World-Class Faculty

Learn directly from Philip Kotler’s circle of global thought leaders, industry experts, and professors shaping modern business and marketing.

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Flexible Learning

Balance work and study with online self-paced courses, live expert webinars, and in-person immersion—designed for busy professionals.

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Career Acceleration

Join a 25,000+ alumni community across 60 countries, unlocking international opportunities, mentorship, and collaborations.

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Prestige & Credibility

Carry the legacy of Philip Kotler, the Father of Modern Marketing, and stand out with a credential recognized worldwide by Fortune 500 companies and global institutions.

WHY CHINA?

China is not only the world’s 2nd largest economy, it’s also a hub for innovation, technology, and global trade. As part of your MBA journey, you’ll gain firsthand exposure to:

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Hangzhou & Shanghai Corporate Tours
  • Alibaba Group & AliCloud
  • ByteDance (TikTok HQ)
  • Geely Smart Auto Center
  • AI, Robotics, Smart Manufacturing, and FinTech leaders
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Cultural & Business Insights
  • Executive networking with Chinese industry leaders
  • Cultural immersion in one of the world’s fastest-growing business ecosystems










3 Months

Blended Executive
MBA

2 Weeks

China & Malaysia
Immersion

$10,000

All-Inclusive
Package

20+

Global Faculty –
World-Class Experts




Online Courses
  • Role of Marketing in the 21st Century – Philip Kotler
  • Creating Value in a VUCA World – Philip Kotler
  • Sustainable Marketing for the Modern World
  • Storytelling for Sustainability – Elia Guardiola
  • Digital Marketing Strategies for Success
  • The PENTA Model to Reinvent a Company – Ricardo Mestre
  • Neuromarketing in the Digital Age – Roger Dooley
  • Marketing and Quantum Physics: A New Perspective
  • Leading Teams Through Change
  • Human-Centered Leadership for Purpose-Driven Brands
  • The Importance of Data in Modern Marketing
  • Equity and Representation in Marketing
  • Marketing to Gen Z: Values and Communication
  • Customer Experience Strategy
  • AI and Marketing: The New Frontier
  • Brand Positioning and Emotional Connection
  • Building Influence Through Content Marketing
  • Marketing Ethics and Trust Building
  • Social Media Strategy for Emerging Markets
  • Behavioral Science in Marketing
  • Marketing Analytics for Decision Making
  • From Product to Purpose: Marketing Transformation
  • Innovation and Design Thinking in Marketing
  • Cross-Cultural Marketing & Global Branding
  • Marketing in Times of Crisis
  • Digital Storytelling for Brand Building
  • Omnichannel Strategy and Customer Engagement
  • Brand Loyalty and Retention Strategies
  • Marketing ROI: Measuring What Matters
  • The Future of Marketing Education and Research

Live Online Webinars
  • Artificial Intelligence: Understanding AI's impact on business processes and decision-making.
  • Design Thinking: Fostering innovation through user-centric problem-solving approaches.
  • Customer Trust: Building and maintaining trust in the digital age.
  • Business Transformation: Navigating organizational change in a dynamic environment.
  • Social Media Marketing: Leveraging social platforms for brand growth and customer engagement.
  • Fintech: Exploring financial technologies reshaping the financial services industry.
  • Leadership: Developing effective leadership skills for modern challenges.
  • Negotiation: Mastering negotiation tactics for successful outcomes.
  • Management: Enhancing managerial competencies for strategic advantage.
  • New Age Technology: Adapting to emerging technologies disrupting traditional business models.

In-Person Immersion in Malaysia
  • Sustainable Marketing
  • Global Marketing in a Diverse World
  • Marketing Research: A Practical Overview
  • New Trends in Marketing
  • Customer Relationship Management (CRM)
  • Strategic Brand Management
  • Data-Driven Decision Making
  • Supply Chain Management
  • Operations Management
  • Strategic Management
  • Building Learning Organizations
  • Reputation Management and Corporate Image
  • Crisis Communication and Risk Management
  • Organizational Learning and Collective Memory
  • Corporate Identity Management
  • Business Ethics and Corporate Governance

Programs / Courses Study Tour in China
. Exclusive AI Tool Training
  • DeepSeek & AI Content Creation Tools (Video Editing, Copywriting, Customer Service Automation)

. AI-Powered Marketing
  • Rednote Marketing Strategies
  • AI-Driven User Profiling
  • Intelligent Content Recommendation
  • Social Media Interaction Analysis

. Digital Human Workshop
  • Customizable Digital Human Appearance
  • Intelligent Interaction Capabilities
  • Virtual Live Streaming & Events

. Site Visits to Leading Tech Hubs
  • Alibaba Headquarters – AI solutions & corporate culture
  • ShenHao Robotics – Robotics & automation demos (e.g., Shenlong-1 ROV, F110 Robot, Intelligent O&M Robot)
  • Geely Smart Auto Plant – AI-driven smart manufacturing & automation
  • CaiNiao Logistics Hub – AI-enabled smart logistics, warehousing & last-mile delivery solutions

. OffO Digitalisation Training (AI for business operations)
  • Smart Scheduling & Calendar Optimization
  • Smart Task Management with AI Assistants
  • Automated Transcription & Meeting Summaries (Speech-to-Text, AI Summary Generator, Multilingual Support)
  • Smart Approvals & Document Processing (OCR, Workflow Automation, Compliance)
  • Intelligent Customer Support (Internal IT Helpdesk, External Chatbots, Multi-Channel Integration)
  • Custom AI Agent Integration (Automation, Open APIs, Innovation & Scalability)

. Cultural / Inspirational Experience
  • Visit to Jack Ma’s Lakeside Garden Cottage (where Alibaba was founded)

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LATEST NEWS

Get latest breaking news & top stories today

Philip Kotler Modern Marketing Vision

Artificial Intelligence (AI) is no longer just a technological buzzword—it has become the backbone of innovation in today’s global economy. Few countries have embraced AI as rapidly and as extensively as China. From smart cities to e-commerce, China’s application of AI has transformed industries and set new global benchmarks.

At the same time, Philip Kotler—the “Father of Modern Marketing”—reminds us in modern marketing: Technology for Humanity that technology should serve people, not replace them. When we bring Kotler’s philosophy into conversation with China’s AI revolution, we gain valuable insights into how businesses and leaders can thrive in an AI-driven world.

Read More

AI and the Rise of the Smart Consumer in China

Artificial Intelligence (AI) is transforming the way consumers interact with brands, products, and services around the world. But nowhere is this transformation happening faster than in China. With over one billion internet users and some of the world’s most advanced digital platforms, Chinese consumers have become “smart consumers”—hyper-connected, tech-savvy, and deeply influenced by AI-powered experiences.

For marketers, business leaders, and MBA students, China offers a powerful case study in how AI is shaping consumer behavior—and how Kotler’s marketing principles can guide us in navigating this new landscape.

Read More

What MBAs Can Learn from China’s National AI Strategy

Artificial Intelligence (AI) is no longer just a tool—it is a driver of national competitiveness. Across the world, countries are racing to position themselves as leaders in AI research, development, and application. Among them, China stands out for its bold vision and rapid execution.

For future business leaders, understanding China’s AI strategy is not only about technology—it’s about grasping how governments, industries, and societies align to shape innovation. When viewed through Philip Kotler’s lens of innovation-driven growth, China’s approach offers lessons that every MBA student and professional can apply.

Read More

Human-Centered Marketing in an AI World: A Chinese Perspective

Artificial Intelligence (AI) has transformed marketing, enabling businesses to understand consumers better, predict behaviors, and personalize experiences at a scale that was unthinkable just a decade ago. In China, AI is deeply embedded in e-commerce, finance, healthcare, and entertainment—making it a world leader in AI adoption.

But while AI brings speed and efficiency, it also raises an important question: how do we keep marketing human in an age of machines?

Philip Kotler, the “Father of Modern Marketing,” provides guidance here. In his concept of modern marketing: Technology for Humanity, Kotler emphasizes that technology should serve people, not replace them. China’s AI-driven marketing landscape offers valuable insights into how we can balance automation with empathy, efficiency with ethics.

Read More